A brand's content has a significant impact on a business by offering audiences insights, showcasing expertise, and building trust with potential customers. High-quality content can also boost engagement, increase brand awareness, and lead to business growth.
Recognizing the value of effective content, Wipro Lab45 approached Helveticans with a vision to launch a series of premium assets that would help demonstrate its technical capabilities and enhance its value to internal and external stakeholders. To achieve this goal, Lab45 required a creative team to collaborate with its writers from the conceptualization stage through to the final execution.
Lab45's leadership team set high standards for design quality, seeking to match international benchmarks. Helveticans was tasked with developing a design strategy that aligned with technical content, while creating a distinct identity for each content series. The creative team was responsible for creating master templates, storyboards, and visual illustrations, all within tight timelines. Helveticans worked closely with the Lab45 team to bring its vision to life, making it their mission to deliver premium content that exceeded expectations.
After understanding the client's vision, the Helveticans team faced several challenges. One was the fact that the Lab45 team was venturing into content creation for the first time. This meant that Helveticans had to start from scratch and create a new visual language that aligned with the brand's vision. The process of ideation, conceptualization, and design had to be done iteratively, which would have been time-consuming and time was a luxury that the Wipro team did not have.
One of the content initiatives, titled Break the Box, presented a particularly intriguing challenge. The concept was based on blue-sky thinking and cutting-edge technology innovations, and Helveticans decided that visual storytelling was the perfect medium to bring the writers’ ideas to life. However, to make it truly compelling, Helveticans needed to create unique caricatures of each writer that aligned with their persona and matched them with a well-known figure. This required getting to know the writers on a personal level.
In the face of these challenges, Helveticans rose to the occasion and devised a meticulously planned and collaborative approach to deliver the desired outcome for Wipro Lab45.
The team swiftly initiated their project management and time tracking tools to streamline the process and create transparency, ensuring a clear alignment of resources and expectations. With mood boards and templates in hand, the team set the stage for the creative process, laying out a solid foundation for design while implementing short but key milestones for swift approvals.
In the Break the Box initiative, Helveticans demonstrated acute attention to detail and research prowess by conducting multiple rounds of interviews with writers, delving into social media research, and creating detailed mind maps. This extensive process allowed them to create unique caricatures that not only resonated with each writer's persona but also encapsulated their perspectives on technology and innovation.
Through a blend of technical and creative finesse, Helveticans delivered exceptional results while maintaining tight timelines, earning the trust and satisfaction of Wipro Lab45.
