PUBG Corporation had a clear objective of introducing its successful gaming tournament series in India, which had a prize pool of One Crore Indian Rupees. This tournament was set to be the largest of its kind in India, and PUBG aimed to provide an immersive gaming experience to Indian gamers with the help of a web-based platform.
The client required a comprehensive platform that would enable users to register for the tournament, create squads, share their gaming experiences, and access real-time tournament scores, schedules, and video feeds. In addition, the platform needed to be scalable and able to handle a large audience of Indian gamers. PUBG also required seamless integration with their Gaming Engine to capture scores and relevant details accurately. The platform’s back-end had to be designed to meet PUBG’s requirements, with a short learning curve to enable the client’s team to manage the event with ease.
To achieve these objectives, the client sought the services of a capable team that could deliver a web-based platform with seamless integration of the gaming engine to capture scores and relevant details accurately. The client also required a user-friendly platform that could handle a large audience, with the ability to scale up as necessary.
We began our mission with a detailed audit of PUBG’s gaming engine tech stack, brand assets, existing marketing assets, and key business goals, in order to scope the project to perfection. Our user research went above and beyond, examining global gaming events, esports initiatives, and user behavioral patterns, giving us the insights we needed to build a platform that truly dazzled. With a comprehensive proposal, we aligned our team with PUBG to ensure we were all on the same page, every step of the way.
Design was the stage where we could let our creativity run wild. We developed high-fidelity wireframes that became module-wise prototypes, tested them with a small user group to perfect UX workflow and micro-interaction insights, and moved on to develop stunning visuals, complex UI designs, and animations that stayed true to PUBG’s globally renowned branding ethos.
We developed the front end with React framework to provide a seamless, real-time experience for serious gamers, bolstered by our load balancer technology that ensured smooth traffic flow even during the heaviest of loads. We also developed our own APIs to receive and segmentize data from the PUBG gaming engine, and render it in visually interesting ways. The end result was a platform that wowed both our client and their users.
